OPEN ENDED CODING AND TABULATION

An open-ended question is designed to encourage a full, meaningful answer using the subject's own knowledge and/or feelings. Open-ended questions also tend to be more objective and less leading than closed-ended questions.

• Coding teams work on brand coding and open ended coding either on ascribe or manually. Manual coding is carried out, usually on 'question' basis, whereby one coder will code one question in order to ensure consistency of interpretation.
• GMS understand the importance of coding with our years of experience and expertise to coding Open-Ended.
• GMS focus on quality control in the coding process strongly and it is an essential part of subjective analysis.
• Scrutinizing data sheets/questionnaires for better quality.
• Translation from English to other languages and vice-versa.