Data Collection

CAPI-(Computer Assited Personal Interviewing) is an interviewing technique in which the respondent or interviewer uses a computer to answer the questions. It is suggested that the use of CAPI has achieved a better response rate on sensitive questions than other techniques would have. The use of CAPI has a number of well-known advantages, such as improvements in data quality and turnaround times.

Online-data-surveys Often used for surveys, questionnaires and to capture customer data we can design a branded online data capture solution with an audience relevant user friendly format and securely collect data in real time enabling us to provide you with immediate access to your data. In addition to collecting data we can cleanse the data to ensure that your dataset only contains valid responses to your data capture requirements.

Once collected and cleansed we will return the raw data to you in any format required, or if desired, we can pass the data to our in-house analytics team who will analyse the data and results to provide you with a presentable report containing valuable insights, statistics and charts. Find out more about our questionnaire and survey processing and analytics services here.

We are into the data collection activities for Market Research domain as well as others various sectors (i.e. Banking, Telecome service sector and other government agencies).

• Personal Interviews
• CLTS
• Telephonic Interviews
• Face to face interviews are the best way to know the first hand reaction to the questions in the survey. Our team of experts is well versed with the procedure and very tactfully handles the task as sensitive as this.
• With telephone as a communication medium becoming more popular and personal with passing second, we totally believe in making the most of this opportunity. Providing support on the telephone, calling up the respondents and knowing their responses- all this is done by our executives in the telecom department with professional expertise and tactful approach.
• Few research subjects require exhaustive information from respondents for an in-dept study and analysis. In such cases we host in-depth one-on-one interviews. Our team makes it sure that the respondents are totally at ease, the questions are clearly and objectively framed, and that the responses are recorded without any bias. Our processed help us gain maximum inputs for the best results.
• Group Interviews
• To know the general mood of the target audience, to gauge their pulse, and to explore discrepancies in their behavior pattern (if any), we conduct Group Discussions. This process helps us know consumer behavior and their expectations.

These are the tests that are held at a centrally located place. The respondents are provided computer systems to fill survey forms and a team is present to assist them to do the same. This ensures fair and complete process of data collection.